Some Common Myths Related to SEO That a Business Should Know

Many small businesses struggle to get visitors to their website, and the biggest reason for this is the existing myths related to SEO. Most businesses are looking for overnight success, but they have to remember that SEO is not magic. When businesses follow myths blindly instead of facts, they start losing their traffic, which eventually results in a poor rank. Let’s understand some common SEO myths related to SEO that are stopping businesses from growing.

SEO Works Overnight

Most people think that SEO gives fast results like ads. But this is not true. SEO is like planting a tree where you have to nurture it from time to time, and it is only after some time that the tree will bear fruit. If someone promises that they will provide a quick ranking to your website, then it means they are not being honest with you. You must check your website’s health to know your website's health using a free SEO audit tool so that you know those areas where you need improvement. When you work on those areas, you will see your website growing. So remember, do not expect that SEO will work overnight for you.

More Keywords Mean Better Ranking

Many businesses and people think that if they add the same keywords many times, it will improve their ranking. Instead of helping, it actually harms your website. Search engines are smart, and all they are looking for is content that has natural keywords and not the forced ones. While most businesses force their keywords into the content, this becomes even more difficult for the search engines to understand. 

It is important to write for the users first, then for Google. If users understand, Google will automatically understand. Many businesses are not even familiar with how search engines work.   

SEO Is Only About Google

Google is so popular around the world that many people think that it is the only search engine, but this is not true. People also use Bing, Yahoo and other search engines. More importantly, SEO is not just about search engines. It is about helping users. If your website is easy to understand, loads faster, and is helpful to users, it will be ranked, no matter which search engines your users use. Search engines observe this behaviour. By using a free website SEO audit, you can see the issues with your website and work on them to improve your website’s ranking and performance.  

Small Businesses Cannot Beat Big Brands

One of the most common myths that small business owners have is that they cannot beat big brands. This is a false narrative, as small businesses can win by focusing on local searches and specific topics. Big brands usually cover wider topics. What smaller businesses can do is they can go deep into one area. With proper SEO and high-quality content, you can easily beat the big brands. In business, size doesn’t matter as much as clarity and usefulness do.  

SEO Is One-Time Work

Some people think that you have to do SEO just once and do nothing, and that your performance and rank will still be better. This is not true. Your website changes when you update a page, and so the rules of search engines change from time to time. So you need to optimise your website also from time to time. You need to continue with SEO for a long time in order to see desired results for a longer period.  By using a free SEO audit tool, you can check the broken pages, slow speed or if there is any issue with the content quality or structure that is stopping the traffic. 

Paid Ads Improve SEO Ranking

Most people think that paid ads are a part of SEO. No, they are not. They are totally different from each other. SEO improves your ranking organically, while paid ads cannot do this.  Ads stop showing when the money stops, but SEO continues to work even if you are not spending money. Smart businesses use both and also understand that SEO grows slowly but lasts longer. 

Only Technical Experts Can Do SEO

SEO may sound a bit technical, but the basics are very easy.  You do not have to be a coder to learn SEO. You have to write clear content with proper headings, add images, and make sure that the page loads faster. These are some of the tasks of SEO.  Writing clear content using proper headings, adding images and making pages load faster are simple tasks. You just need to understand what users want. You can learn about your website’s health using a free website SEO audit and see suggestions to make your website user-friendly and increase its performance.  

Traffic Alone Means Success

If your website has a good number of visitors, but they are not taking actions such as calling, signing up or buying, it means something is wrong.  What SEO does is that it brings the right people instead of more people. It doesn’t matter how good the traffic is if the sales are low. This is again a common myth that more traffic means more success. 

Final Thoughts

When it comes to SEO, you have to be patient to see results. If you start working based on the above-mentioned myths, then your business will never grow. SEO gives result but you have to stick with it for some time. But if you want to grow your business overnight, then SEO is not for you. You must try paid ads, it gives results quickly, but it also stops when the money stops. So, by avoiding some of these common myths, businesses can grow to their full potential.