Privacy Policy

SuperSEM

a brand of London Commerce Ventures Ltd.
Last updated: December 22, 2025

This Privacy Policy explains how SuperSEM, a trading name of London Commerce Ventures Ltd., collects, uses, stores, and protects personal data when you visit our website, use our platform, communicate with us, or use our services. By accessing our website, using our platform, or engaging with our services, you acknowledge that you have read and understood this Privacy Policy and agree to the practices described here. If you do not agree with any part of this Policy, you should not use our website, platform, or submit any personal information to us.

SuperSEM is committed to protecting your privacy in accordance with the UK General Data Protection Regulation ("UK GDPR"), the General Data Protection Regulation ("GDPR"), the Data Protection Act 2018, and any other applicable laws. This Policy is designed to provide complete transparency regarding the information we collect, the reasons for collecting it, how it is used, and the rights you have in relation to your personal data.

Information We Collect

We collect personal data in several ways to enable us to provide our services effectively, ensure website and platform functionality, deliver marketing communications, and support client enquiries. The information we may collect includes:

  • Account Information: Name, email address, phone number, business details, company name, job title
  • Website and SEO Data: Website URLs, domain names, analytics data, search engine rankings, backlink profiles, and other SEO-related information you provide or that we analyze
  • Service Information: Details about your SEO goals, marketing objectives, content requirements, and any other information you provide when using our services
  • Billing and Payment Information: Payment card details, billing address, invoice information, and transaction history
  • Communication Data: Messages, emails, support tickets, and any other communications you send to us
  • Technical Information: IP addresses, device type, browser information, operating system, platform usage patterns, and website analytics data collected through cookies and similar technologies
  • Audit Data: Website analysis results, SEO audit reports, competitor comparison data, and performance metrics

We also collect technical information such as IP addresses, device type, browser information, and website usage patterns through analytics tools, cookies, and similar technologies to improve our services and platform functionality.

How We Use Your Information

We use personal data for the following purposes:

  • Service Delivery: To provide SEO audits, content creation, backlink building, site optimization, and other digital marketing services
  • Platform Functionality: To enable you to use our platform, access audit reports, manage your account, and track your SEO progress
  • Communication: To respond to enquiries, provide customer support, send service updates, and communicate about your account
  • Account Management: To manage your subscription, process payments, send invoices, and handle billing matters
  • Service Improvement: To analyze platform usage, improve our services, develop new features, and enhance user experience
  • Marketing: To send updates, insights, promotional content, and newsletters when you have given consent or when legally permitted
  • Legal Compliance: To comply with legal obligations, respond to legal requests, and protect our rights and interests

All processing is done based on lawful grounds such as consent, legitimate interest, performance of a contract, or compliance with legal obligations.

How We Store and Protect Your Data

We take data security seriously and implement appropriate administrative, technical, and physical measures to protect personal information against unauthorised access, loss, alteration, or disclosure. All data is stored securely using encrypted systems, access controls, and monitored infrastructure. Only authorised team members have access to personal information, and they are trained to handle it responsibly in accordance with data protection standards.

We use industry-standard security measures including encryption, secure servers, regular security audits, and access controls to protect your data. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Sharing and Disclosure of Information

We do not sell or rent personal data to third parties. However, we may share your information with trusted service providers who support the delivery of our services, including:

  • Hosting and Infrastructure: Cloud hosting providers and data center operators
  • Analytics Platforms: Website and platform analytics services to understand usage patterns
  • Payment Processors: Payment gateway providers to process subscription and service payments
  • Email Services: Email service providers for sending communications and notifications
  • SEO Tools and APIs: Third-party SEO analysis tools and APIs used to provide audit and analysis services
  • Customer Support: Customer support platforms and tools

These third parties are required to adhere to strict confidentiality and data protection agreements. They are only permitted to use your data for the specific purposes we have engaged them for and are prohibited from using it for their own purposes.

We may also share information where required to comply with UK laws, to respond to legal obligations, or to protect the rights, safety, and security of our business, users, and clients.

Cookies and Tracking Technologies

Our website and platform use cookies and similar technologies to improve functionality, personalise content, analyse website traffic, and enhance your overall experience. Cookies may also be used for advertising or remarketing purposes when you consent to such use. You may manage or disable cookies through your browser settings, although doing so may affect website and platform performance.

We use the following types of cookies:

  • Essential Cookies: Required for the website and platform to function properly
  • Analytics Cookies: Help us understand how visitors use our website and platform
  • Functional Cookies: Remember your preferences and settings
  • Marketing Cookies: Used for advertising and remarketing purposes (with your consent)

A detailed explanation of our cookie usage can be found in our separate Cookie Policy.

  • Your Rights Under UK GDPR and GDPR

As a data subject, you have the following rights regarding your personal data:

  • Right of Access: You can request a copy of the personal data we hold about you
  • Right to Rectification: You can request correction of inaccurate or incomplete data
  • Right to Erasure: You can request deletion of your personal data in certain circumstances
  • Right to Restrict Processing: You can request that we limit how we use your data
  • Right to Data Portability: You can request a copy of your data in a structured, machine-readable format
  • Right to Object: You can object to certain uses of your data, including direct marketing
  • Right to Withdraw Consent: Where processing is based on consent, you can withdraw it at any time

If you wish to exercise any of these rights, you may contact us directly using the contact details provided below. We will respond to all requests in accordance with applicable data protection laws and within the legally required timeframe (typically within one month).

Retention of Personal Data

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected or to comply with legal, accounting, or reporting obligations. The retention period depends on the type of data and the purpose for which it was collected:

  • Account Data: Retained while your account is active and for a reasonable period after account closure
  • Service Data: Retained for the duration of the service relationship and for a period thereafter as required by law
  • Audit Reports and Analysis: Retained to provide historical comparisons and service continuity
  • Billing Information: Retained as required by accounting and tax laws (typically 7 years)
  • Marketing Data: Retained until you withdraw consent or opt-out

When data is no longer required, it will be securely deleted or anonymised in accordance with our data retention policies.

International Data Transfers

Your personal data may be transferred to and processed in countries outside the UK and European Economic Area (EEA) where our service providers are located. When we transfer data internationally, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by relevant data protection authorities, to protect your data in accordance with applicable data protection laws.

Third-Party Links

Our website and platform may contain links to external websites or platforms, including search engines, analytics tools, and other third-party services. We are not responsible for the privacy practices, content, or security of any third-party website. We encourage users to review the privacy policies of any external sites before providing personal information.

Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal data from a child without parental consent, we will take steps to delete that information promptly.

Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or operational needs. Any updates will be posted on this page with a revised "Last Updated" date. We may also notify you of significant changes via email or through our platform. Continued use of our website, platform, or services after changes are posted constitutes acceptance of the updated Policy.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, you may contact us using the details provided on our website or through our official communication channels. All enquiries should be directed to London Commerce Ventures Ltd., trading as SuperSEM.

For data protection enquiries, you can also contact us at the email address provided on our website. We will respond to all data protection requests in accordance with applicable laws and within the required timeframes.

By using SuperSEM's website, platform, or services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of your information as described herein.