What Organic Traffic Means and How You Can Increase It

Is your website not reaching the right audience? Many websites are facing a similar kind of issue. They are getting random traffic, but not the one they want. The solution lies in organic traffic. No matter how much you spend on those paid ads, they cannot bring you quality leads that organic traffic can. You can check the organic traffic of your website by using free SEO audit tools like Semrush, Ahrefs, SuperSEM, etc. Once you find out the data related to organic traffic, you can work on it.

Organic traffic is very important for businesses, as they are getting the right audience without spending a penny on paid ads. The main benefit is that people who visit your website through organic traffic are already interested in your product or service. They are searching for answers, and your website is giving them those answers.

What Is Organic Traffic?

If someone is searching for something on Google search engines and clicks on your website without paying for ads, then that visit is called organic traffic. Visitors are not coming to your website through paid ads. In fact, they are using the appropriate keywords and discover your website at the top of the search results. Organic traffic is the traffic you get for free without spending a penny.

For example, if someone searches for the best Italian restaurant near me and clicks on your website from the search results, then that visit is organic traffic for you. It happens because your content matches what people are looking for.

Why Is Organic Traffic Important?

Organic traffic is important because it brings those people to your website who are really interested in what you have to offer. These visitors trust search engines. When they see your website on top, they feel that your website is reliable, and thus, they click on your website to see if they get what they are looking for or not. Organic traffic helps businesses in getting more enquiries, increasing their sales and providing them with long-term growth.

Another reason why organic traffic matters so much is because they last longer. When you stop paying for your ad campaigns, paid ads will stop. But on the other hand, if your content is useful, organic traffic will keep coming to your website. It helps businesses in building brand value. 

If you are getting high organic traffic, that means you have a high-quality website. The reason for high organic traffic can be simple and easy-to-understand content, fast pages and a user-friendly interface. The most important thing about organic traffic is that it is free.

Organic Vs Paid Traffic

Organic traffic and paid traffic are very different from each other. Paid traffic comes from ads, where you pay for every click. But when your budget is over, the traffic will stop on its own. On the other hand, organic traffic will come naturally if your website is ranking well.

If you are someone who is looking for quick results, then you must look for paid traffic. The only problem here is that you do not always get the right audience. But if you are patient and looking for the right audience, you must opt for organic traffic. Organic traffic takes a bit of time to show up, but it also brings those people who are interested in your product or service. For short-term goals, paid traffic is quite useful, but if you are looking for better returns in the long run, then organic traffic helps you build trust and authority. 

How Can I Check Organic Traffic?

You can check organic traffic by using tools like Semrush, Ahrefs, SuperSEM, etc. These free SEO audit tools will help you find the reasons why your website traffic is either not coming or decreasing. These tools will show how many visitors have come from search engines and which pages they have visited.

These tools will also help you understand which keywords are bringing traffic and which pages need improvement. It will also show if there is an error that may stop search engines from reading your website properly. You must check this data often so that you know what works for you and what does not. This will help you make better decisions. 

Also Read: Let's understand how search engines work. 

Ways to Increase Organic Traffic

• Create Useful Content: If your content is useful for the users, organic traffic will increase. Your content should answer the real questions of the users. Try to keep it as simple as you can so people can easily understand it.
• Use the Right Keywords: Using the right keywords is also key to increasing organic traffic. You must use keywords naturally and refrain from keyword stuffing. 
• Improve Page Speed: Most websites lose visitors because they are very slow. Just make sure that your website loads fast on mobile and desktop. Search engines prefer those websites which are fast. They consider them user-friendly.
• Check for Technical Issues: Do not let technical issues ruin the user experience. Make sure to fix technical issues regularly. You can use an SEO audit tool to find broken links or missing tags, or see if there are any other problems. When these issues are fixed, search engines can crawl your website easily.
• Use Internal Links: Internal links are very important to guide visitors to other useful pages of your website. When you use internal links, people switch from one page to another. This way, they stay longer on your website, and this gives the signal to the search engines that your website is trustworthy and useful for the users.  
• Use Fresh Content and Update Existing Ones: Always use fresh content on your website. Make sure to update existing content so that it gives correct information to the users.

You must use an SEO audit tool to track your progress over time. The benefit of using this tool is that it shows whether the changes you are making to your website are helping it grow or not. 

Also Read: Why content quality matters for website ranking. 

Final Thoughts

Organic traffic is one of the best ways through which you can grow your website without spending money on ads. You get many advantages. You will find the right audience, and most importantly, it helps you build trust and support that is very important for your long-term growth. Even though the results take time to show up, it is worth it. 

If your content is helpful, the speed of the website is fast and, most importantly, your website’s interface is user-friendly, then the organic traffic will increase automatically. Always use tools to track your website’s performance. This way you can easily grow organic traffic on your website.